Commerce AI
Give merchandisers easy access to AI, plus intuitive tools so your teams can build with confidence. With AI guidance seamlessly integrated into your workflow, anyone can boost sales and achieve goals faster.
Save time and sell more with trusted ecommerce AI tools.
Unlock your business's potential and help merchants and developers achieve more. Meet your goals with confidence using data you can trust and actionable, AI-powered guidance.
Personalise every buying experience with powerful AI capabilities.
End-Buyer Experiences
Elevate buying experiences with AI-powered personal shopping assistance. Copilot for Shoppers connects seamlessly with the most popular messaging apps, offering natural language, image-based, and data-driven interactions to simplify product searches, provide personalized responses, and streamline purchases for a smooth experience across digital channels.
Grow cart size and enhance the shopper experience by suggesting personalized products based on customers’ past purchasing history and current behavior on your site. Einstein tracks shopping trends to recommend popular items. Plus it generates suggestions using data from shopper activity on your storefront, as well as from a much larger pool of merchants who agree to share their data.
Innovate faster and boost conversions with AI guidance and data-driven insights.
Generative Setup
Create and design new webpages in seconds with simple, conversational building tools. Quickly develop custom React or ISML components using generative coding tools that respond to natural language prompts. Allow users of all skill levels to preview and customize these components to match your brand. Deploy across various environments — including Composable Storefront and Storefront Reference Architecture — for maximum speed and flexibility.
Boost conversions with our powerful shopping basket analysis and insights into buying behavior. Empower merchandisers to understand purchasing behavior through a powerful dashboard. Easily identify top-selling products and discover what shoppers often buy together. Dive deep into specific product data, track sales over time, and explore co-purchase trends.
Boost merchant productivity and power dynamic experiences with AI.
Product and Content Development
Save time by using AI-generated, personalized product descriptions. Craft SEO-optimized descriptions for better online visibility. Easily scale product descriptions globally with Einstein GPT’s translation capabilities. Generate descriptions that align with preferred language and localized terms for the most effective, personalized results.
Boost your sales and streamline promotions with auto-generated custom offers for email, SMS, and messaging apps. Harness the efficiency of Einstein GPT for increased productivity in creating promotion types. Turn insights into actions with less effort, and reach your site's design goals and growth goals with targeted promotions. Easily generate promotion display names and translate them into multiple languages.
Launch a versatile, multilingual chatbot across multiple channels with just a few clicks. Seamlessly integrate it with your customer data and product data to offer users effortless browsing, discovery, inquiries, purchases — and faster issue resolution. Automate common customer service tasks for higher productivity, and increase customer loyalty using natural language models to personalize every experience.
Complete your Commerce AI solution with products from across the Customer 360.
Data Cloud
Unify your customer data and take action on insights with AI and automation in real time.
Sales Cloud
The #1 CRM for sales helps you sell faster, smarter, and more efficiently.
Service Cloud
Make support personal across self-service, contact centres, and in the field with built-in AI and real-time data.
Marketing Cloud
Win customers. Engage efficiently. Grow revenue. This is digital marketing for lasting relationships.
Order Management
Cut costs and drive efficient growth with the customer-first order management system.
Get the most out of ecommerce AI tools with thousands of partner apps and experts.
Stay up to date on all things commerce.
Sign up for our monthly commerce newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with Commerce AI tips, tricks, and best practices.
Ready to take the next step with the Commerce Cloud?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Commerce AI FAQ
Ecommerce AI tools eliminate the guesswork for merchandisers and tailors each buying experience as it unfolds. AI-powered capabilities helps with saving time and resources like manual merchandising, creating new product groupings, updating customer segments, and optimizing sorting rules - freeing your team to focus on what really matters: increase revenue, productivity, and customer engagement.
Harnessing the power of AI can help you drive more business automation and productivity across your business - whether it's serving tailored, generative product recommendations or surfacing data-driven insights, AI can help with increasing customer acquisition and retention, implementing merchant workflows/automations, and creating efficiencies in sales processes.
AI-powered tools can help with increasing merchant productivity by automating routine tasks, optimizing processes, and providing personalized search and product discovery. Ecommerce AI tools can also help with increasing sales by analyzing business insights and customer data to better enhance and personalize the buying experience from discovery to delivery.
When choosing whether an ecommerce AI solution is right for your business, it's important to consider your goals, use cases, and data startegy first and foremost. Secondly, consider the tools' functionality, features, scalability, compatibility, ease of integration, and standard for trust.
Yes, with Commerce AI, users can configure a recommender, which defines what strategy will be used by Einstein when determining for example which product recommendations to return. Merchandisers can then configure a content slot on the site as a recommendation slot and specify the recommender to use for the slot. Once configured, the content slot will begin displaying the personalized recommendations across all touchpoints. These recommendations can be as basic as showing the current customer’s recently viewed products or can be more advanced, such as on a product display page (PDP), showing what other customers ultimately ended up purchasing or complete the set.
Einstein Recommendations deliver the next best product, content, or offer to every individual through product and content recommendations for email and web. Every customer interaction is an insight. With every click, download, view, and purchase, customers are giving data about their preferences. Einstein Recommendations combine user behavior with algorithms and your unique business rules to build a user profile of affinities. Use that profile to determine the most relevant content and products for each customer in real time.